How important it is to do marketing for construction companies? Do you really need to do such things when you can 100% satisfy your customer with your work?
All businesses need marketing. You may be the best in building infrastructure but you don’t know how to sell your services, then your business is dead. Especially in the construction industry, contractors are used to getting referrals for their projects. If you happen to do a good job for one client, they will surely pass on your details to their contractor friends and the cycle continues. But what if they stop referring their friends to you? What if they chose to refer to someone else? Doing the job is only half of the story, the other half is marketing. Getting yourself out there would mean more and more people can see your excellent work. At this time, where everything is online, you have to level up your game field as the competition is tough and if you go above your competitors, that is where your money is.
In an article published by For Construction Pros, they talked about how important it is to rise above the competition for you to earn more. They write: “What do you do that’s different than your competitors? Just doing a really good job isn’t enough anymore.”